Getting your business online is one of the best things you can do to reach new and potential customers. In this post, we outline four key elements to a great website which is memorable and engaging.
1. Strong message
Your website is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose?
In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorize your website for appropriate keywords and phrases.
2. Clear navigation
Another important feature of a good website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website.
Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories.
3. Good content
The main function of your website is to convey relevant content to your visitors. Your content is the single most important element in increasing customers. Make sure that the content you add to your site is displayed in a simple and clear manner.
Use clear and error-free language that will encourage your visitors to dig deeper for more information about your business. You’ll also need to include keywords that relevant to your business and industry in your page titles, meta tags, headings and in your website’s content so that your potential customers can find your business online. If in doubt, speak to your web designer about this.
4. Community & social networking
Building a community for your business is one of the best investments you can make. It’s crucial to establish an online presence. Start with the networks you know and are active on – the most common being Facebook and Twitter.
In addition to your social networking profiles, creating and maintaining a blog is one of the most effective ways to build community and a great way to increase content. Blogs are a great way to have a conversation with your visitors and customers on a regular basis and improve the level of trust website visitors and customers have for your business over time.