We all know that first impressions are very important. A website’s home page (also called the index page), is often its most important page. Of all of the pages on the site, the home page has the biggest job to do. In many cases, if the home page fails… so does the website. And when we’re talking about a retail or brochure site, this can be a disastrous failure.
It is important to remember that a site’s home page has a specific purpose. What makes this a rather tricky fact is the reality that this page’s specific purpose is not necessarily the same as the rest of the website’s purpose. In other words, if the site’s purpose is to sell products, the purpose of the home page may not be directly involved with selling. In a very general sense, the purpose of a site’s home page is to convince visitors that they should venture further into the site – and compel them to do so.