With the rise of AI tools like ChatGPT, many business owners are asking: “Can I just use AI to write all my website content?”
The short answer: yes—but not without strategy.
What ChatGPT Does Well
ChatGPT can write blog posts, sales copy, product descriptions, social media captions, and even email sequences. It’s great at:
- Generating ideas when you’re stuck.
- Creating drafts that you can refine.
- Writing clearly and concisely on a wide range of topics.
For small businesses without a big marketing budget, ChatGPT can be a helpful starting point.
What to Watch Out For
However, ChatGPT isn’t perfect. Here’s what we caution our clients about:
- Generic Tone: It doesn’t know your brand voice unless you train or guide it carefully.
- Inaccuracies: It might “hallucinate” facts or give outdated information.
- SEO Blind Spots: ChatGPT won’t automatically follow SEO best practices unless specifically instructed.
That’s where a web design and content team (like us!) can make the difference.
Our Recommendation
Use ChatGPT as a creative partner, not a replacement. Combine its speed and versatility with our design and brand expertise to create:
- Professional, on-brand website copy
- Strategically designed pages that convert
- Content that connects with your ideal audience
Let Us Help You Do It Right
AI is here to stay—and smart businesses are learning to use it with intention. Whether you need help editing AI content, structuring your site, or building your brand online, we’re here to help.
If you would like to know more about this subject or any of the other topics discussed on our website please drop us a line here.
