If there is one kind of comment that I have grown to expect in feedback on the initial web design sample, it is the comment that goes something like, “there’s a lot of wasted space on the page, isn’t there?” or “I like the coloured areas, but shouldn’t we put something in them?”
It’s interesting as I seldom have to convince a client to choose a design that I suggest, but often have to work to convince them not to fill up every single inch of the page with content.
The fact is that in the context of the specific aim for a website or an individual page, there are advisable uses for white space (coloured or white) in the layout. White space works to set off and lend gravity to those areas that are occupied with content. So, using white space appropriately helps us to keep the page concise, simple, comfortable and focused.