Have you ever thought about passing on some of your knowledge to your customers? It might seem like a novel idea to teach your customers but there are several benefits to businesses offering information, how to guides or even short courses to their customers via their websites. Here are a few examples and the benefits they offer:
- Improved customer satisfaction: By providing valuable information, guides or courses to customers, businesses can help customers solve their problems, answer their questions, and learn new skills. This can lead to increased customer satisfaction and loyalty.
- Increased customer engagement: Offering educational content can encourage customers to spend more time on a business’s website, increasing their engagement with the brand. This can lead to more sales and repeat business.